Did you know that 75% of people searching for something on the Internet won’t scroll past the first page of a Google search? In fact, over a quarter of people don’t even bother with anything except the first result and just click on it to get the information they need. When you think about it, it is crucial that your business features on the first page of Google search results.
But how do you do that? Well, it starts by finding the right SEO service. Finding a good SEO service can transform your business. Sounds easy, right? But you see, the problem is that there are so many SEO services out there that finding the right one is a little like finding a needle in a haystack.
Fortunately, we’re here to help. In this post, we’ll share some tips you can use to find the right SEO service for your business.
What are your goals?
One of the most important things you can do when finding the right SEO service is to determine exactly what you want to achieve with SEO. Sure, you want more organic traffic to your website, but SEO goes far further than this.
For example, you should consider whether you want to rank for specific keywords, expose your website to a wider or smaller audience, increase your conversion rate, or generate more ad revenue. Maybe you also want some other services like social media marketing, ad services, or others?
Once you’ve determined your goals, you’ll then be able to find an SEO service that can meet those goals.
How have they performed in the past?
One of the best ways to see what difference an SEO service can make to your business is by looking at some of the results they’ve achieved for past clients. So, you can look at the websites they’ve optimized and the keyword rankings they’ve helped these websites to achieve.
You can also ask them for the details of some of their past or current clients and then speak to those clients about the results they’ve achieved and how their experience has been with the service. This can give you concrete proof of the SEO service’s performance, and you’ll have peace of mind knowing that you’re choosing a good SEO service that will help you grow your business.
Stay away from Google
When looking for the right SEO service, you’ll often be tempted to search for “the best SEOs” or “best SEO companies”. After all, if a service’s strategies are effective, they’ll feature on the first page of Google’s search results, right?
Here’s the thing, good SEO services that are in high demand and do great work don’t need to rank on the first page of the search results. This is because they’re overwhelmed with work because their satisfied clients refer other clients and these referrals keep their diaries full. They simply don’t have time to optimize their website to feature higher in the search results.
That’s not to say you can’t find good SEO services on Google. It just means it’s often not an indication of the best SEO services for your business.
Focus on value instead of price
As with most other business services, there’s a massive variety of SEO services out there. Inevitably, you’ll find that their pricing also varies a lot. Now, does that mean you should pick a service that fits into your budget? Not exactly. So, what should you look at when it comes to pricing?
To perfectly sum it up, you’ll need to focus on value and not on price. In other words, you’ll need to look at what you’ll get in return for the price you’re paying. This means you’ll need to find the SEO service where you’ll get the best results based on your budget.
Do they use the right metrics?
As mentioned earlier, you’ll need to determine what you want to achieve with SEO and find a service that can meet these goals. However, the service you choose to work with must have a clear way of tracking and measuring your progress.
It’s thus vital that the service you choose use the right key performance indicators or KPIs. In other words, the service should use the most important metrics to your business that puts the data into context and allow you to see how you progress and where improvements can be made.
Meet with them
Finally, you should meet with the SEO service. This serves a few purposes. For one, it allows you to ask them questions about their past performance and their skills, knowledge, experience, and what industries they focus on. You’ll also find out how much their services cost and how long it will take before you see results.
It goes further than this, though. When meeting with them, you’ll also be able to see whether their values align with those of your business and if you’ll get along with the people you need to work with. If this isn’t the case, it might be a good idea to look elsewhere because if you don’t get along with the people you work with, you’ll more than likely get bad results.
The Bottom Line
To generate more awareness about your brand or products, reach a wider audience, and get more leads, you’ll need an effective SEO strategy that places your brand at the top of Google’s search results. For this, you’ll need the right SEO service for your business.
Hopefully, this post helped illustrate some things you should look at when choosing the right SEO service. And when you need to choose the right SEO service for your business, why not give us a shout at Stiff Upper Lip.
We’re a Detroit-based digital marketing agency that can provide a range of digital solutions to your business. To learn more about us and how we can help you, contact us today to find out more or to discuss your unique needs and requirements.